How to build and check landing pages for ads

How to build a landing page for Google Ads: what Google checks, six build steps, and how to test the page, with or without a paid builder.

Bottom line: Send each ad group to a page that repeats the searcher's words, offers one action, loads well on a phone and meets Google's destination rules. Then check the landing page experience column in Google Ads and change one thing at a time. A paid builder helps with testing but is not required.

How to choose a landing page builder for Google Ads: four criteria, then what Instapage, Unbounce, Leadpages and Landingi each state on their own pages.

Bottom line: No builder is best for every Google Ads account, and this site ranks none. Choose on four checks: where A/B testing starts on the plan, whether page text can follow the keyword, how visitors are counted, and what the trial allows. Four vendors state those answers on their own pages. We have used none.