Landingi vs Unbounce: annual prices, visits and where testing starts

Landingi vs Unbounce: the short answer

On annual billing, Unbounce Starter costs $22 a month and Landingi Build $24, and testing starts at $112 a month on Unbounce Experiment and $119 on Landingi Optimize, as read on October 18, 2026. Unbounce Experiment lists unlimited A/B testing. Landingi Optimize lists server-side A/B testing, which shows each visitor one page version from the server, with no flicker.

Every price in the table is a per-month rate billed annually; Landingi's monthly-billing price is on its own page. The traffic column mixes units: Landingi counts visits, Unbounce counts each visitor once a month, and Instapage counts a unique visitor again after 3 days.

Instapage's 14-day free trial covers Create or Optimize, and a credit card is required to start it.

Entry plans: Landingi Build and Unbounce Starter

Landingi Build is $24 a month, billed annually. It allows 10 active pages, 2,000 visits a month, 1 custom domain and 5 users. Landingi's comparison table shows no server-side A/B testing on Build.

Unbounce Starter is $22 a month billed annually, or $29 billed monthly. It allows 5 pages, up to 500 visitors a month, 1 user and 1 root domain, and Unbounce lists A/B testing from Experiment, not on Starter. Set Build's 2,000 visits and Starter's 500 visitors against your own monthly ad clicks, keeping in mind that the two vendors count traffic differently.

Where A/B testing and text replacement start

Dynamic text replacement fills part of the page text from a value in its web address, such as the keyword or ad that brought the visitor. Landingi's comparison table lists it on all four Landingi plans, Build included. Unbounce lists it from Experiment, the plan where unlimited A/B testing begins.

Unbounce Experiment is $112 a month billed annually, or $149 billed monthly, for up to 30k visitors, 3 users and 2 root domains. It adds unlimited variants, manual traffic allocation and confidence intervals. AI traffic optimization starts a step higher, on Unbounce Optimize at $187 a month billed annually.

Landingi Optimize is $119 a month billed annually, for 30,000 visits, 100 active pages, 3 custom domains and 10 users.

Trials and going over the traffic limit

Unbounce says its 14-day trial gives full access to the plan you choose, no credit card required, with one user, no custom domains and some traffic restrictions (pricing page, October 18, 2026). Landingi offers a 14-day trial limited to 200 visits, and it says it sometimes asks for a credit card, which is charged when the trial ends.

Past its allowance, Unbounce keeps pages running, emails notices at 85 and 100 percent of the allocation, then bills a one-time overage fee unless the account moves up a plan before the billing cycle ends (help article updated January 22, 2026). Landingi alternatives lists other builders.

Where Instapage fits as a third option

Instapage Optimize with 30,000 unique monthly visitors is $159 a month billed annually, or $199 billed monthly. It lists server-side A/B testing, dynamic text replacement and 10 team members, as many as Landingi Optimize allows; Instapage Create has neither testing nor text replacement. Instapage vs Landingi and Instapage vs Unbounce set it against each.

Its trial ends early at 2,500 unique monthly visitors, and the card is charged when the trial ends unless you cancel under Account Management, Subscriptions.

• Landingi Build for a small page set that needs text replacement and 5 users at $24 a month, billed annually.
• Unbounce Experiment for unlimited A/B testing at $112 a month billed annually, with a trial its pricing page says needs no card.
• Instapage Optimize for a team of up to 10 that needs more than Landingi Optimize's 100 active pages; Instapage's plans page lists unlimited published pages.